Petty Literary Money
Grubbers
by
Jane Doe
The
two most prominent non-performing arts are painting (a genre term
that includes all the fine art forms) and writing. An art gallery is
a vital business that links the artist to the buyer. Almost all
galleries are for profit, paying the artist a percentage of sales.
The more well known and desired the artists, they naturally get a
larger percentage. The other type of galleries are either
not-for-profit, or collectives, with different structures of
remuneration. Some artists feel that galleries take an inordinate
share of earnings. Many artists resent the semi-closed world of
galleries that do not readily accept new artists. This is a
relatively traditional arts business, since artists ceased being
artisans in the second half of the 19th century and
acquired agents, rather than patrons to promote their work. Of
course, except for dealers in old masters, a gallery’s selection of
artists to represent is purely subjective.
Writing,
until the advent of electronic publishing, was not entirely
dissimilar to the art business. Publishing houses issued the books of
their writers and paid them royalties. Invariably, except for
successful commercial fiction writers, it became difficult for
serious writers to earn a livelihood by their craft. This certainly
urged many of them to seek refuge in hospitable academic environments
that offered a modicum of security and captive audiences. Then came
the proliferation of emags.
In
an amusing historical note, in the 1970’s, the eruption of Off- Off
Broadway theater ventures allowed, for the first time, inexperienced
youngsters to start their own companys with little or no professional
or business know-how. At this time, the average life span of a new
theater company was three to four months. This confirmed the good
sense of the National Endowment of the Arts that required a group to
be in existence for at least two years before requesting funding.
Then they would face the standard of artistic excellence, and if they
were denied grants, they believed it was for not belonging to an old
boy’s (or girl’s) theater network.
Then
the children of the publishing arts multiplied. And no longer had to
serve demanding, underpaid apprenticeships at traditional publishing
houses to learn the publishing business. While everyone else is
struggling in America in the twenty first century of economic malaise
for the diminishing middle class, the liberal arts college degree
finally had its era of utility. Formerly, the most useless
preparation for the future, now the lib-arts grad could use simple
computer skills, simple art skills, simple writing skills to start a
magazine. By 2015 there were over 5,000 emags, most of them run by
well-meaning, but ill-prepared dabblers.
Many
of the nouveau arrivistes pressured their writers to subscribe to
their magazines, thus hoping to pay for their new business. At the
same time, tens of thousands of new writers, urgent for publication,
collaborated with their new publisher by paying for subscriptions. In
the 1930’s, if a writer self-published, or was published by a
vanity press, it was either a joke, or an embarrassment. Now this
phenomenon, a torrent of writers and a host of epublishers, formed a
low-yield symbiosis. This was a union of true ignorance. The
publishers believed they were entitled to money from the writers. The
writers thought it was normal to support the magazines that published
them.
The
worst offenders in this pay to play arena are the contest sponsors.
Even the well-established, supposedly responsible literary magazines
and the university publications reap income by offering contests with
an entry fee, that attracts participants hoping for recognition far
more then prize money. Many of them also yearn for the cash. The
practice of charging writers to be published is unprincipled,
exploitive and deleterious in the effect on the mentalities of
writers and publishers alike.
In
an era of dominant visuals in entertainment, and unrestricted access
to the internet, the performing arts are fading. Painting (including
all the other facets of fine art) has become so diverse in form and
technique, that it is no longer accessible to the basic culture
seeker. Writing has expanded more then any other art form because it
requires the least skill, the least investment in materials. Great
writing has faded away in the publishing climate of mass market
sales. Throughout history, culture has arisen and departed, often
linked ot the life and death of empires. It is no tragedy that opera,
ballet, classical music, classical theater are fading away in our
society. Change in cultural values is inevitable, despite the
reluctance of certain participants to accept the new reality.
It
is appropriate for writers to realize that they should be paid for
their work, rather then paying to be published. There should be some
kind of standard to determine remuneration. Certainly the merit of
the work should be considered. The reality is that very few of us
know the difference between good and bad art, let alone good and bad
writing. Liberal arts graduates, deluded into assuming they are
educated, do not comprehend that if they want to be publishers, it’s
like any other arts venture. It’s a business. If someone wants to
be a publisher, they should learn how to finance their business, not
expect to be funded by writers. Writers should learn not to
participate in publication’s allurements, where they pay to be in
print. It is improbable that either group will have the common sense
to reverse their erroneous behavior patterns, but they should
certainly be made aware of the impropriety of payment for
publication.
An
amusing afterthought. In semi-professional and community theater,
where there is scarcely any money to pay artists, musicians insist:
‘Musicians must be paid’.
Jane
Doe has an M.A. in poetry from an Ivy League University. She teaches
English and writing at a community college. Her poetry has appeared
in a number of literary magazines. She recently ended her association
with a magazine over the issue of charging fees for reading
submissions.